After we closed due to bad weather on Saturday some customers have asked us “Why do we close on rainy days?” The simple answer is “we cannot sell enough ice cream…”
We had closed last Saturday and left a sign on the door which read “Closed due to bad weather.” We assess the weather every morning – being especialy cautious if it looks cold and overcast. Rainy, windy and cold days are not good for our sales, people like to walk around with a cone of delicious ice cream when it’s nice and sunny. If we believe the weather will be fine for at least good part of the day we make a batch of ice cream, sometimes we reduce the size and number of flavours. We open at 11Am every day, and by that time it is a bit clearer what the weather is going to be like. However, if the wind or rain picks up, and it remains cold we close the shop for the day. Our estimate of how much is going to be sold is sometimes accurate, sometimes we are left with a lot of unsold ice cream 
